New product development is always the most fun for marketers. Perhaps it's because taking something from an idea through to a completed product leaves you feeling like you've really achieved something and you're making progress. Add to this a new product with a purpose, and it feels really really good.
Meet Ruby the Rhino . . . a limited edition product which uses Project Rhino KZN as a beneficiary. R10 of every sale will be donated to the NGO to assist them in the amazing work they do. And hopefully Ruby will excite and entice a few kids during bath time, heightening awareness among the little ones. For more info about this product read the blog on the Pure Beginnings website.
