Content marketing is the art of communicating with your customers without selling. Instead of pitching products or services, you are delivering information that makes your customer more intelligent. And if you continue to deliver consistent, ongoing valuable information to your customers, they ultimately reward you with their business, but more importantly, their loyalty, becoming life long customers. Traditional marketing is becoming less and less effective by the minute. The very powerful alternative is clever content marketing.
Heart of Africa will assist you to educate, teach, communicate and interact with your customers through really good content.
PR & Communications
If you don't tell anyone about what you do, no one is ever going to find you. The media is changing rapidly. Traditional print media are being replaced with bloggers, online magazines and instagrammers. Provide them with something interesting to write about or display and they will spread the word for you. But you have to start the conversation, be in control of it and continue to give people something to talk about and share. Most importantly you have to know how to leverage their ability to get your message out there more and more, and make the most of the PR you do get.
Heart of Africa helps you understand the world of modern PR. We can either assist you ourselves, give you the tools to do it yourself, or direct you to dedicated PR agencies suited to your industry (for clients with bigger PR needs - and budgets).