How to make your brand magnetic

This is a fantastic blog post from the guys at HubSpot marketing on improving your brand and making it magnetic. The summary:

1) Be Relevant

2) Be Honest

3) Be solution-orientated

4) Be accessible

5) Be quality

Have a look at the detailed post for some great pointers on how to do this:

http://blog.hubspot.com/marketing/improve-my-brand